Why Local SEO Is Important
Posted on | July 22, 2010 | 3 Comments
Local search engine optimization (SEO) is a powerful marketing initiative to make. It’s the perfect blend of driving more traffic to your online website as well as to your local retail location. Alerting potential customers who live in your retail location’s general area to the existence of your business is going to undoubtedly increase sales. After all, people tend to trust local businesses more than obscure, online outlets. The beauty of the matter is that there are some relatively easy ways to do local SEO for anyone who is so inclined.
My first suggestion to you for your local SEO efforts would be to pay close attention to the keywords you use in the anchor text. Google does. Anchor text is the text that’s used to embed the link you are using. So, if you’ve written an article to post online and you’re going to link back to your website, instead of saying, “click here” and embedding the link into the word, “here”, instead use the keywords you want to rank for along with the local area your business is in. For instance, if you wanted to rank for the term, “Webdesigners” and you were located in Cheltenham, you might want to embed the link into the phrase, “Webdesigners Cheltenham“. That helps the search engines to connect the dots and realize that your link is relevant to those keywords and that geographical area.
Another great way for you to get your business to pull up on local searches is to submit your information to Google Maps. Google Maps is a very useful and popular tool that millions of people use every day. It can be used to get directions for various local businesses by consumers. By submitting your company address and information to Google Maps, you’ve just made yourself available to those who are looking for directions to local businesses in your community. Oh, and did I mention it’s free to do this? Yeah, it’s free.
Lastly, you ought to participate in local blogs and forums. Any sort of website that is already established for your local community will also already have local customers visiting there on a regular basis. Get in on the conversations. Contribute useful and relevant information and opinions for the conversations at hand. Be sure to embed your company website in your signature. The more people who see you participating actively on these local blogs and forums, the more their interest will be peaked. People will inevitably click on your link in the signature and will therefore learn about your business that’s located right in their local community. Local SEO really can be an effective marketing strategy that’s easy to do.
This is spot on and word perfect, so no need to write our own post on the subject, we’ll just kindly mention this comes from Eric Rea, Eric is a college student in America, who has a passion for Blogging and Sports. Check out his personal blog at www.ericrea.com and we will take his advice and add our own local seo to the post!
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July 22nd, 2010 @ 3:34 pm
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July 22nd, 2010 @ 3:53 pm
RT @TheCellarRoom: @thecellarroom : http://www.thecellarroom.co.uk/why-local... – Why Local SEO Is Important -
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July 22nd, 2010 @ 5:10 pm
[...] This post was mentioned on Twitter by Mat Benfield, The Cellar Room Ltd. The Cellar Room Ltd said: @thecellarroom : http://bit.ly/dpl8o3 – Why Local SEO Is Important – [...]